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Sweet Success of Customer Segmentation

Stop Bumbling and Sweeten the Deal with Segmentation Customer segmentation divides a broad target audience into subsets based on common...

How to Optimize Your In-App Purchases

Now that you’ve got your mobile app developed, distributed, and the downloads are rolling in, you’re going to want to see some decent...

Mobile App Monetization Methods

When launching a mobile app for your business, you may be wondering about the kinds of options available to cash in on your new business...