Current Mobile E-commerce Statistics
Updated: Dec 3, 2019
E-commerce has been a rising trend since its inception about 30 years ago. In 2019, it is now a crucial part of business success.
But guess what?
E-commerce is changing.
While traditional websites once ran supreme, mobile apps are beginning to surpass them.
This is a trend that is only predicted to exponentially increase in the near future.
As of right now, mobile devices are the source of over half of the total internet traffic.
If this is the current trend, just imagine what it will be like in 2020, for instance.
Let’s take a look at some more numbers.
Mobile Sites Versus Mobile Apps
Now, I’m not simply telling you to shut down your online store.
Websites are profitable and engaging, and you should definitely continue to invest in it!
What I am saying is that mobile apps will give you an additional opportunity to be a prime competitor.
Studies show that 78% of users would rather shop on an app than a website.
The reasoning is that mobile apps have a more visually appealing and efficient platform, saving them time and energy when they’re ready to make a purchase.
As I’m sure you know, consumers want convenience, and that’s what mobile app shopping experiences offer.
Interestingly, consumers also spend more money when they shop via a mobile application.
They also tend to browse for longer, which generally leads to more sales, and they’re more likely to be repeat customers.
A popular trend among mobile app e-commerce stores is a loyalty or rewards program.
The best companies offer membership incentives when consumers purchase from their app store, making their customers feel exclusive while they get to save money.
Plus, with mobile apps, you can send push notifications right to their phones to remind them of any deals.
This keeps them engaged with your business!
Mobile App User Stats
Mobile app users downloaded 178 billion applications in 2017.
Guess how much that number increased in 2019?
2019 hit 205 billion.
By 2022, mobile app downloads are projected to hit 258 billion!
How much time are users really spending on their phones?
Let’s find out.
The average person spends about 3 and a half hours on their phones daily.
And here’s the kicker:
90% of that time is spent in an application!
In fact, 76% of millennials say that their phones would be useless without mobile apps!
About 51% of all people use mobile apps at least 10 times a day, and 25% of all people use the same app up to 20 times a day.
About half of that portion double that amount!
Ready for the exciting part? This is where e-commerce comes in.
Shopping apps, by far, have the highest annual growth rate.
Mobile shopping applications have a 48% higher usage rate.
Here is a graph depicted the revenue for different app categories.
Now, here’s the global revenue for mobile apps.
Now, what’s important to note?
Mobile app usage is increasing globally, indicating that wherever your market your product, you will see growth.
Currently, the future projection for global app revenue will be $289 billion by 2020.
It is predicted that mobile commerce in the United States alone will reach $420 billion by 2021.
You do not want to miss out on this opportunity!
Mobile E-commerce Stats
Let’s just take a look at some specific Mobile Ecommerce numbers.
35% of users in the United States say that they only use mobile apps when purchasing online.
Imagine missing out on that 35% simply because you only have a website.
Even mobile-friendly websites won’t be enough to score this demographic!
42% of users say they intend to purchase from mobile apps in the near future.
This goes to show where the market is headed!
53% say they purchase from specific companies that they know and love.
Loyalty is key, and mobile app users tend to be repeat customers more frequently than traditional web buyers.
82% of users in the United States say that they have made a purchase from a mobile device.
Conversion Rates & Cart Abandonment Stats
I know you were thinking it: conversion and cart abandonment.
What’s the scoop?
Well, mobile app conversion rates are about 3x higher than mobile sites.
Check out this graph.
Users are clearly viewing many more products on average when on a mobile application.
We can chalk this up to the convenience of the layout that mobile apps offer.
It’s just easier to pull up an app, so that’s what people are doing!
Mobile applications also have a lower rate of cart abandonment because the check out process is so much easier.
Mobile applications save payment information, so that’s one step that they get to skip.
Pushing 1 button instead of multiple buttons will win out every time.
Some Last Thoughts
One thing to bear in mind is the quality of your mobile app.
Intuitive layouts with a fast loading time are key to a successful app.
Making your app seamless earns the trust of your consumer.
They will love you for saving them time and energy.
Other than that, as you can see from the numbers, mobile applications are an essential part of your business revenue, allowing you to stay relevant and corner every purchase avenue possible.
At GrowSalesIQ, we exist to grow your customer acquisition, repeat purchase, and ROI with mobile marketing services such as omnichannel marketing automation, B2B lead generation, and custom-branded mobile app development.
Contact us to find out more about mobile e-Commerce and schedule your free demo today!