• Casey Ordona

How to Distribute Your Mobile App to iOS Devices

Updated: Dec 3, 2019

So, you want to launch a B2B mobile application for your business.

But, you might wonder how to go about a successful mobile app launch.

After all, a B2B audience is different.

How do you ensure that your target audience finds your app?


Did you know that there are ways to handle development and distribution for your mobile app through the iOS platform?

Now, I know what you’re thinking…

“Hey, what about Android?”

Well, yes you’re right.

Android does control the global market share.


Apple makes the app development and distribution process much easier.

Not only that, but Apple users spend much more money.

Take a look at the difference:

Chances are, most of your B2B customers are on iOS anyway.

So, you’re not missing much by targeting Apple.

In fact, all you’re doing is making your process much simpler.

Plus, even though Android controls the market, Apple sales are increasing.

Below, we’ll discuss the best options for getting your app on the market.

Apple Store

This is the most common and self-explanatory method.

With this tactic, your app will be readily available for any iOS device.

Obviously, every iOS user is familiar with the Apple Store, so you know you have an audience there.


Sometimes, it isn’t the easiest process to get your mobile app approved for distribution.

When you go through the approval process, assuming you’ve met all of Apple’s guidelines for distribution, you could still be delayed, rejected, or given feedback.

This might not be the most timely or cost-effective for you.

So, if you need your mobile app launched and you need it now… going through the Apple Store could create complications.

Obviously, make sure you’d checked your application over and over again to ensure that it meets Apple’s guidelines.

This will make sure that Apple doesn’t have much feedback to give, which will certainly speed up the process.

That being said, this is the standard way to submit, and you’ll know that you’re in good hands, even if there’s a delay.


Ad-hoc is generally used for beta testing or temporary usage.

But, most potential B2B customers are more than happy to get their hands on what the Big New Thing might be, so they are responsive to this method.

Plus, it’s efficient!

That being said, ad-hoc uses a binary coding system, which won’t necessarily be compatible with every single iOS device, which does create a little more work.

You’ll need to register a UDID (Unique Device Identifier) with the Apple Member Center for each device that you want to make your application available for.

Then, you can share the code as a link to clients via various media channels.

They can then simply click on the link to download your mobile app.

So, this system is easy and potentially faster than the App Store method.

But, it does require some organization to ensure that your UDIDs are in order.

And, registering all of those UDIDs can still take some time.

Enterprise Deployment

With enterprise deployment, you use the same coding software as ad-hoc, but you don’t need to register DDIDs for it to be available to all iOS devices.

With this method, though, you have to distribute the app by yourself.

You need to use the Apple Enterprise Program to be able to implement this method.

With this process, you would do the same as ad-hoc, where you email clients a link for them to download the application.

But, here’s the kicker...

This service was developed in order for people inside your company to have access to the app.

It’s not meant to be distributed outside of that.

So, you’re not really supposed to use it for the purposes of B2B marketing.

Volume Purchase Program

You can register with Apple VPP in order to create a private app store for your business.

Then, you can give B2B businesses access to your VPP.

There is still an app approval process for this method, but it’s much quicker and easier than the Apple Store approval process.

Of course, since this is private distribution, it won’t have access to the masses, but it is still an effective way to get your app on the B2B market, even if the pool is limited to who you can reach out to.

Final Thoughts

Don’t feel resolved to one option.

You have the resources to find the right option for you.

If you want to try ad-hoc to see how your app succeeds, then eventually end that method and use the Apple Store, you can always do that.

Or you can try any other combination that works for you.

This is just to give you a sense of the ups and downs available to you so that you can make the decision that works best for your mobile app.

Mobile app marketing for B2B customers is a perfectly viable and effective way to reach your audience.

At GrowSalesIQ, we exist to grow your customer acquisition, repeat purchase, and ROI with mobile marketing services such as omnichannel marketing automation, B2B lead generation, and custom-branded mobile app development.

Contact us to find out more about mobile app distribution and schedule your free demo today!

We want to make it as easy for you as possible.

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