How to Increase Customer Loyalty and ROI With Smart Retail
Updated: Dec 3, 2019
To compete in today’s market, it simply isn’t enough to run a traditional brick-and-mortar store with disparate multichannel digital marketing efforts and high-quality products.
No matter how well you faired in previous market landscapes and no matter how good your services - if you don’t compete with your top competitors’ usage of technological innovations, you won’t rake in the sales your business needs to achieve.
What are all these technological innovations that we’re talking about?
It all culminates in what is called an omnichannel shopping experience.
An omnichannel shopping experience incorporates many different features of the customer journey and puts them together into one unified system, ultimately resulting in quicker check out times and a more personalized customer experience.
This is made possible through various components that we will call smart technologies.
Let’s explore these smart technologies below.
The Smart Store
As technology naturally upgrades, customer needs and behavior change along with it, creating a necessity for marketers to continuously respond to their evolving psychographics.
The quicker companies can respond to these changes and implement new ways of curating the best customer experience, the better they perform.
Luckily, making these digital changes is getting increasingly more cost-effective the more commonplace they become.
This is most especially the case with mobile marketing agencies such as GrowSalesIQ, who have made it a mission to provide affordable solutions to your marketing problems.
We use technologies such as geoproximity, machine learning, personalization, and omnichannel automation to keep you engaged with every single aspect of your customer’s journey.
All of these technologies can be quickly installed, giving you an instant increase in revenue and other KPIs.
Smart labels provide a new way for customers to learn about your products.
With a retail store’s custom-branded mobile app, they can use a scanner to scan your store’s labels and bring up extra information about a product.
They can gain information about its materials and manufacturing process, building trust and loyalty towards your company while they shop.
A smart label provides detailed information about items on store shelves, ensuring authenticity and supply-chain integrity, whilst creating fresh opportunities for retailers to interact with the customers.
You can also use these smart labels to gain additional data on your customers and their relationship with your products.
Personalization is the art of using in-depth data collected on the customer to curate an intimate customer experience designed specifically for them.
It is based on their unique interests and shopping behaviors.
With a company mobile app, you can send personalized push notifications to customers with exclusive deals and offers geared specifically towards them.
Geoproximity can track customers every time they enter your store.
You’ll have access to their frequency of visits, how long they visit, and even the aisles they frequent.
From there, you can personalize your offers based on where they spend the most time.
Once a customer enters your store, you can immediately send them a push notification that both greets them and informs them of any deals or recommendations based on what they like.
Mobile apps can drastically simplify the checkout process, incentivizing customers to make more frequent purchases because they know how easy checkout will be at your store.
With mobile app checkout, they can use a camera to scan labels that streamline the payment process because their payment options are already saved in-app.
This not only rakes in more purchases but saves space and money as you need less in-person checkouts.
This may seem like a lot of new information to swallow, but these technologies are easy for companies like GSIQ to initiate for your retail store.
Plus, these advances are so customer-friendly that you see instant results from these kinds of innovations.
If you have any questions or would like to schedule a free demo, contact us at GSIQ.
We exist to grow your customer acquisition, repeat purchase, and ROI with mobile marketing services such as omnichannel marketing automation, B2B lead generation, and custom-branded mobile app development.
We can walk you through the whole process and come up with a plan that suits your unique needs.
We can’t wait to discuss this with you!