• Casey Ordona

How to Launch a Health & Fitness App to Grow Your Customer Acquisition and Repeat Purchase

At this point in the game, health & fitness apps are an essential way to retain your clients and provide an excellent customer experience.

Statistics from Coherent Market Insights show that global health & fitness apps are projected to have a compound annual growth rate of 20.4% between 2019 and 2027.

What does this mean?

It means that if your health & fitness business doesn’t have a mobile app yet, you are in for a remarkable opportunity if you get in on the goods.

Of course, you may be wondering how to pull off a health & fitness app.

What is included?

And how exactly does it help your business?

Don’t worry!

In this article, we will discuss all the features you can include and the results you can expect to see from it.

Let’s get started!


The three major categories for health & fitness apps are arranged due to the type of data management required for each.

They are the following: workout, diet & nutrition, and fitness activity.

Let’s take a look at workout apps first.


Workout apps have several different subcategories that they can fit into.

There’s logbook apps, tracking apps, and personal trainer apps.

With personal trainer apps, you can include exercise guidance in the form of videos, illustrations, or written instructions.

Users can define their fitness goals, choose their difficulties, and begin app-led workout regiments right from the comfort of their homes.


With a logbook health & fitness app, users can plan and record their personal exercise regimens and track them over time.


Fitness tracking is one of the fastest developing app types.

With fitness tracking, users can track their steps, sets, reps, and more every single step of the way.

Whether they are at home, taking a walk, or in the gym, they know exactly how much work they are putting in at all times.

Tracking apps can also track nutrition and health.

Users can use food logs to count their calories and monitor water, sugar, and fat intake.


There are a couple of ways to monetize your health & fitness app.

One of the most popular is a subscription-based service, where users pay a monthly fee for app usage.

You can also include things like in-app purchases if you sell fitness equipment or clothing.

Final Thoughts

Today’s market is all about the customer experience.

Health & fitness clients make your gym and app a part of their lifestyle, which means your services see a remarkable amount of use.

The mobile app creates an additional facet to the customer experience, increasing loyalty and putting more money in your pocket.

At GrowSalesIQ, we exist to grow your customer acquisition, repeat purchase, and ROI with mobile marketing services such as omnichannel marketing automation, B2B lead generation, and custom-branded mobile app development- no sign-up fee, no contract, and you can cancel anytime.

Contact us to find out more about our health & fitness app development and schedule your free demo today!

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