How to Optimize the Mobile Checkout Process
Updated: Dec 3, 2019
There are a good number of benefits that come out of having a mobile app check out process.
Statistically speaking, your customers are more likely to browse your store via mobile.
After all, what else are they going to do when they’re sitting in waiting rooms or standing in line?
You want to make sure that you have a seamless mobile app check-out process that incentivizes your customer to make the purchase right then and there.
If your check-out process doesn’t urge them to buy, you’re missing out on a prime opportunity, since your customers are spending the majority of their online time on their smartphone.
Let’s cover the ways in which you can ensure that your mobile app check-out process is as effective as possible.
If you don’t have a mobile app, but you’re interesting, make sure to schedule a demo with us.
Otherwise, keep reading!
The major benefit of mobile app check-outs is the convenience factor.
So, make sure you’re doing everything in your power to make it as convenient as possible for your customers.
Linking their social media accounts with your mobile app is one of the best ways to do this.
Nobody wants to have to make a separate account in order to proceed to check-out.
If that’s something you’re requiring that they manually, input, well…
You’re losing customers.
If you provide a button that allows them to instantly sign up with their Facebook or Twitter account, it only takes them one second.
They are much more likely to proceed to purchase if you aren’t taking their precious time and energy away.
Social media is your friend!
The little things really do matter.
Customer acquisition succeeds or fails in a matter of milliseconds.
Make sure that you have multiple keyboard styles that match the data you’re asking your customers to input.
For instance, if they’re entering a phone number, give them a number keypad.
If they’re entering an email, provide the “@” symbol immediately.
In this way, your customer doesn’t have to hunt to find the symbols that they need.
Have automated layouts that automatically switch to whatever is needed in the moment.
Don’t make your customers manually type in all of their credit card information.
With express checkouts like PayPal or Zelle, the payment information is automated for your customers, making it easy for them to quickly link their info and make the purchase.
Have your customer’s order total at the very top of the screen.
Don’t make them scroll all the way down to find out what they’re paying.
You could lose them at the last minute if you make them hunt for their total.
If you have it front and center, they’ll know exactly what they’re paying and they can get straight to the purchase.
Bookmark the Items in Their Cart
If your customer drops items in their cart but doesn’t get to the purchase, make sure their carted items can be saved for a later date.
If they don’t want to make the purchase right now, giving them an option to save the item for later is a great way to increase the potential of your customer coming back for it.
Plus, you can then send them push notifications to remind them that they have items in their cart.
This may seem like a lot of work, but this is what GSIQ is here for.
At GrowSalesIQ, we exist to grow your customer acquisition, repeat purchase, and ROI with mobile marketing services such as omnichannel marketing automation, B2B lead generation, and custom-branded mobile app development.
Contact us to find out more about the mobile checkout process and schedule your free demo today!
We can ensure that all of these functions are possible, giving you the opportunity to sit back, relax, and watch your purchase rate skyrocket!
We look forward to speaking with you.