How to Optimize Your In-App Purchases
Updated: Dec 3, 2019
Now that you’ve got your mobile app developed, distributed, and the downloads are rolling in, you’re going to want to see some decent in-app purchases from your users.
In fact, whether you’re brand new or your app has been in the game for a while, the market is always changing and you want to strategize to keep your numbers up.
Below, we’ll discuss tactics you can use to encourage in-app purchases and see more revenue from mobile app.
Incentivize App Downloads
One of the best ways to encourage more in-app purchases is to get more users on your app in the first place!
The best way to get downloads is to target people that have gotten past the initial awareness phase.
You can easily convert website visitors to app users with an incentive (such as a discount) and call to action on your website.
Make sure to include a download button right on your website (or at least give them exact downloading instructions) so that users don’t have to try to find your app on their own.
Limited Time Offers
Encourage urgency by offering flash sales, deals, or memberships that have an expiration date.
If people know that they won’t have access to exclusive deals forever, then they won’t hurry to make a purchase.
Strategic Push Notifications
Push notifications are one of the best ways to encourage in-app purchases, due to their high engagement rates.
It’s still important to strategize.
If you send to many push notifications, your users will simply opt-out.
As long as you use segmented and personalized push notifications without blowing up their phones, this is a good strategy.
Make sure to include content that makes them want to engage, however.
The more creative the message, the better.
Geofencing is a technology that tracks your user’s location.
If you own a brick-and-mortar business, you can program your push notifications to send your users an enticing deal whenever they are nearby.
This isn’t just helpful for streetside businesses, however.
If you have an e-commerce store and your user decides to go skiing over the weekend, they can receive a push notification for an offer on ski wear.
Having a rewards program is one of the best ways to consistently boost your sales.
This is because with a rewards program, the more your customer spends, the more they get rewarded.
Starbucks does this brilliantly by giving their customers a free drink every time they purchase a certain amount of drinks.
This incentivizes their customers to purchase more than they would otherwise in order to receive that free drink at the end.
They do all of these through their mobile app.
Starbucks is happy, their customers are happy, and revenue just keeps increasing.
Why do customers choose Starbucks over their competitors?
Because Starbucks offers more loyalty benefits- plain and simple.
This then contributes to brand loyalty in a massive way, increasing customer retention and repeat purchase.
A major reason why mobile app e-commerce converts so much better than web e-commerce is because of the check-out cart.
Mobile apps make the check-out process so much easier because the customer’s payment options and other info can be saved.
When the customer goes to check out, they only have to tap one button.
Make sure this is the case for your mobile app.
If your checkout process requires multiple steps, you’re probably losing customers right at the very end of the process.
If you can amend this problem, it’s almost a guarantee that your cart abandonment rate will drop.
Consider offering subscription-based services at a higher price.
With this tactic, you offer your mobile app for free with limited services.
Then, you charge a monthly fee for more advanced services.
If you offer a free trial, you’ll give your users the opportunity to try out this service for a limited time.
If your subscription service is as good as it needs to be, this free trial will hook them and convert to paid users.
Consider trying an in-app referral form to encourage users to invite their friends and family to your app.
HelloFresh does a great job of this by incentivizing their existing customers with additional discounts whenever friends are successfully referred.
Then, you can just kick back and watch the money roll in.
The joy of marketing today is the sheer amount of options you can implement in order to see your sales increase.
Each option is customizable for whatever kind of app you own.
At GrowSalesIQ, we exist to grow your customer acquisition, repeat purchase, and ROI with mobile marketing services such as omnichannel marketing automation, B2B lead generation, and custom-branded mobile app development.
We can do most of the grunt work for you, including highly segmented and personalized push notifications, geofencing, and so much more.
Don’t miss out.
Schedule a demo with us and watch your ROI soar.