How to Use Social Media to Promote Your Mobile App
Updated: Dec 3, 2019
Simply launching your mobile app and praying people find it in the app store may not be the best strategy.
Don’t get me wrong, I know your app is awesome!
But, that doesn’t mean people are going to find it without a killer social media marketing strategy.
Don’t worry, we’re here to help!
I’m going to underline how you can approach each social media platform to increase awareness and drive traffic to your mobile app!
So, let’s get started!
Facebook is a MUST for your marketing campaign.
Facebook has been the top social media platform basically since the beginning.
It has the most users by far, and their system for targeting demographics is the most in-depth.
Additionally, Facebook is arguably the easiest to make content for, as you can post as many images and write as much copy as you want.
The Facebook business pages are the most detailed of any other platform, as you can add photo albums, have a contact page, list your company’s location, services, and even add a shopping section if you choose to!
Your Facebook business page is practically a second website.
You can use Facebook’s decently priced sponsored ads to specifically target your mobile app’s potential audience.
So, there are plenty of options to cater Facebook to your company’s vision and needs.
As far as social media is concerned, even if you only use one social media platform (which we don’t recommend,) make sure Facebook is the one you use.
Of all of the social media platforms, Instagram has seen the most growth in the past few years, and it’s showing no signs of slowing down.
It is the top social media platform behind Facebook.
AND Instagram has the highest engagement rate.
Although Instagram is primarily a visual platform, you can still post pretty word-heavy captions, as they allow up to 2,200 characters.
Popular with Instagram is their Story feature, which allows users to engage with you in a way that feels casual and personable.
People are very visually driven, making Instagram a great option for making an easy impression with a pleasing picture or graphic.
Plus, people love to engage with each other on Instagram, and most of it is very friendly- making this platform fantastic for raising awareness of your brand!
Twitter is an art.
Because it only allows 140 characters, it encourages creative marketing taglines that are short, sweet, and effective!
But, the benefit of Twitter is that the News Feed scrolls fast.
So, you can post a good amount of content per day, and it works out because chances are, different people are seeing it.
Plus, it’s appropriate etiquette to message people directly on Twitter, allowing you to use Twitter’s search function to find people that might be interested in your app and reach out to them directly.
Snapchat is growing, especially among younger users.
So, if you are targeting millennials and Gen Z, definitely include it in your marketing campaign.
Snapchat actually has more users than Twitter now, and 76% of Snapchat users shop online.
Snapchat also has less competition, since it’s a newer platform.
This makes it easier for new mobile app launches to reach an audience, so it’s a good strategy if you’re just starting out.
Plus, like Instagram Story, Snapchat marketing makes users feel personally engaged with your company, ensuring you’re bringing in customers that are loyal and increasing the potential of repeat purchases.
YouTube is the top platform for video content, which should absolutely be in your arsenal by 2019.
The biggest benefit of YouTube is that you can make video content that you host via YouTube, and then share it across all other media channels, making the exact same content reusable.
Instagram allows 60 seconds videos on their platform, which you can easily cut from your YouTube video.
Plus, you can link your YouTube videos to Twitter and Facebook, ensuring that you’re reaching your entire audience.
There are other strategies to supplement your social media content, such as hashtags and influencers.
Hashtags are like the keywords of social media.
You can use them to find your demographic by tagging your content with relevant keywords that match your mobile app category.
You can even generate your own hashtag that is solely related to your business, so if a user clicks on that hashtag, they see all of your content.
In this way, you can personalize your social media brand.
Influencers are the superstars of the social media world.
You can reach out to influencers that are looking for products to promote.
If they like your mobile app, they will push your content to their audience, giving you a much wider reach and social proof as well!
You can use this information to advertise your mobile app with style, reaching your customers in much larger quantities, and ensuring a successful launch!
At GrowSalesIQ, we exist to grow your customer acquisition, repeat purchase, and ROI with mobile marketing services such as omnichannel marketing automation, B2B lead generation, and custom-branded mobile app development.
If you have any curiosity about our automated, omnichannel platform, make sure to schedule a demo with us!