Maximize Your Mobile App Marketing With Push Notification Strategy
Updated: Dec 3, 2019
So, you’ve got your brand new mobile app platform for your business.
But you may be wondering how to push your mobile app users through your sales funnel.
After all, mobile app marketing isn’t quite the same as digital marketing via email, social media, or even text.
This, as you may know, is where push notifications come in.
Push notifications offer a plethora of benefits to your marketing strategy that you just can’t get if you don’t have a mobile app.
In this article, we will discuss the best practices to ensure that your mobile app maximizes the effectiveness of push notifications in order to see that ROI skyrocket!
The first thing you’ll need to know about push notifications is that they require opt-in forms.
Just because somebody downloads your app does not necessarily mean that they will opt-in to receive push notifications.
Only about 45% of users opt-in when they download your app.
Plus, you are only allowed to send an official opt-in form once.
Of course, this poses a bit of a challenge.
Thankfully, there are ways to maximize the number of opt-ins you receive.
First, just because you can only send the official form once, that doesn’t mean you can’t nudge your users in other ways.
If you offer in-app messaging, you can always send them a little message telling them about the benefits of your push notifications and how they can enable them in your app settings.
Next, you can strategize when you send the official opt-in form.
You don’t have to send the form right when someone downloads your application.
It’s best to wait until you’ve given your customer time to explore your app a little bit.
You can then send the opt-in form once they have taken some kind of action, such as placing an item in the cart or placing an order.
If you have a company that offers products with enough variety, you can customize the kinds of notifications that you send out.
Then, you can give your users more control over the kinds of notifications that they receive.
For instance, if you own a pizza place, you can give your customers the option to only opt-in to notifications about your deals on your gluten-free options.
That way they won’t feel spammed by push notifications that don’t interest them.
This increases the chances that they’ll agree to receive your push notifications.
Make sure you’re segmenting your push notifications to appropriately move them through your sales funnel.
The more personalized your push notifications are, the better they’ll perform.
For instance, you can send out notifications to people that have abandoned their carts, reminding them of their items and pushing for the sale.
If you’re targeting people that have frequently browsed your app but haven’t added anything to their carts, you can entice them with a personalized discount on an item that they have frequently looked at.
Timing and Pacing
Make sure you are considering both the timing and pacing of your push notifications.
For people that don’t interact with your app as much, it might feel appealing to send them more notifications, but you don’t want to do that.
People that don’t use your app as frequently are much more likely to feel smothered by too many notifications and are more likely to silence them altogether.
Send the occasional notification to the less engaged user and send more frequent and personalized notifications to more engaged users.
On top of that consider your user’s time of day.
And don’t forget about timezones!
Lunch and dinner hours are the best times (especially if you have a food app!)
The most important thing to consider with your push notifications is the value.
Your consumers are not going to be partial to notifications that they consider pointless.
Make sure to incentivize your notifications.
Whether you are frequently offering deals, news, or engaging entertainment, your consumers are ultimately going to love your notifications if they add value to their lives.
So, make sure you’re constantly screening your content for value incentives.
You can even add emojis, photos, and videos to your notifications to further enrich your content.
The only limit is your imagination!
At GrowSalesIQ, we exist to grow your customer acquisition, repeat purchase, and ROI with mobile marketing services such as omnichannel marketing automation, B2B lead generation, and custom-branded mobile app development.
If you have any questions or you’re ready to begin your mobile app marketing journey, you can contact us to book a demo!
We can’t wait to meet you.