• Casey Ordona

Mobile App Engagement Stats and Generation Gaps

Updated: Dec 3, 2019

Boomers, millennials, and Gen Z all behave very differently in terms of consumption and response to the market.

When utilizing your Mobile App Centric marketing strategy, it’s important to understand who your audience is and what kinds of campaigns will be relevant to that audience.

Here are some important generational mobile app engagement statistics that will help understand the various behaviors of your consumers.

If you’re ready to embark on your mobile app selling journey, make sure to book a demo with GSIQ.

Otherwise, keep reading!

Push Notifications

50% of all people say that the reason they delete applications are due to notifications that they find irrelevant.

The most important thing that you can do for your mobile campaign is to optimize your notifications.

The way to do this is to collect in-depth psychographic data on your customers in order to highly personalize and segment your notifications.

Using our mobile app technology at GSIQ, you have the tools to understand your customer’s unique touchpoints.

Does your customer prefer notifications in the morning or the evening?

Does that same customer want all of your notifications, or do they just want to know when you have special sales and offers?

Push notifications are one of the most effective ways to engage with your customer, but understanding your customer’s wants and needs is essential to an effective notification strategy.

Now, let’s take a look at statistics across the board for each generation.

Baby Boomers

Even though Baby Boomers have the most power in the market, they’re the least likely to adapt to technology.

That being said, Baby Boomer mobile usage is still growing.

The apps that Baby Boomers engage with the most are health, shopping, and travel categories.

Statistics for United States consumers show that 52% of the Baby Boomer population have used mobile apps to learn about a product and/or service, and 40% have made a purchase from an e-commerce app.

That’s still significant!

So, as long as you’re using highly targeted campaigns (which we can do for you at GSIQ with our highly sophisticated Omnichannel Marketing Solution,) you can still expect a higher ROI from the Baby Boomer demographic.

Gen X

Of all the generations, Gen X uses the internet primarily for purpose and/or professional reasons.

Even though they’re smaller in number, they still have high purchasing power, as busy professionals.

They are more likely to use their mobile phones than a desktop to access the internet.

More than half of all of their mobile time is spent using social media platforms.

After social media, they use travel, lifestyle, parenting, and health apps.

About 40% of Gen Xers polled have used a dating app, making them the second-biggest group for mobile app dating.


Millennials, of course, are the generation that set the standard for mobile phone usage and trends.

Social media is the most used by millennials, as 80% of millennials regularly use social media accounts.

But Millennials are the most versatile when it comes to mobile app usage, and their interests spread across the board.

After social media music streaming services, communication apps, and games rank the next highest.

The favorite apps among millennials are Amazon, Gmail, and Facebook.

Over half of all millennials say they spend 4 days more on their smartphones.

Gen Z

Being the youngest generation, Gen Z is rapidly changing the way that marketing is implemented. Gen Z will make up 40% of the market by 2020.

Generation Z is more visual than any of the other generations.

Snapchat, YouTube, and TikTok are the most used apps by this generation.

Gen Z generally spend somewhere between 6-9 hours a day using media platforms.

Visual ads are the way to go when marketing to this generation, and they use mobile categories across the board.

Although it may feel a little overwhelming to target all of these different generations, don’t worry!

Like we said before, the first step is to find out who you are marketing to.

Most likely, you may not be hitting all four generations.

Once you find your target audience, you can then use highly targeted and personalized drip campaigns with the GSIQ Mobile Marketing Solution.

At GrowSalesIQ, we exist to grow your customer acquisition, repeat purchase, and ROI with mobile marketing services such as omnichannel marketing automation, B2B lead generation, and custom-branded mobile app development.

With innovative machine learning technology, it has never been easier to engage with the consumers that matter.

Make sure to schedule a demo with us today!

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