The Present and Future Statistics of Mobile App Usage
Updated: Dec 3, 2019
So, you’re thinking you might want to launch a mobile app for your business.
But, you may be unsure about what you’re getting into.
After all, how many people really use mobile apps anyway?
A very high number of people.
And that number is only getting higher.
Let’s check out the present statistics and future projections of this lofty business benefit.
If you haven’t launched a mobile app for your business yet, make sure you schedule a demo with us.
What are the Most Used Apps?
Well, it may come as no surprise that these apps are the most used.
These apps are basically the unbeatables:
These apps are clear staples of mobile app culture and they’re not projected to slow down anytime soon.
But don’t let that discourage you!
There are plenty of ways to work with these apps rather than against them.
A major selling point for these apps is their platforms.
They are easy to use, fast, and have minimal bugs.
If you are going to launch an app of your own, you can use these apps as great examples to create intuitive designs that people feel comfortable and familiar with.
Part of having a great app is having a usable platform.
Plus, apps like Facebook and Youtube are fantastic advertising resources, as many people use them and generally trust what is being advertised on them.
The Apple Store Versus Google Play
Now, the Apple Store and Google Play are the top two resources for app downloads.
The tricky part about these two major players is the fact that they are split by phone users.
Android users have access to Google Play, but not the Apple Store.
iPhone users have access to the Apple Store, but not Google Play.
The best thing to do, if possible, is to get your app on both platforms.
Regardless of whether you make that decision, there are key differences between iPhone and Android users, and therefore, the statistics for each app store vary greatly.
First, Google Play has slightly more apps available than the Apple Store.
Google Play has about 2.8 million apps, while the Apple Store has about 2.2 million.
Following that, Android users also tend to purchase more apps.
Statistics from 2017 show that about 85% of global smartphone purchases were from Android users.
iPhone users only made up about 14% of purchases.
However, Apple users spend more money!
So, strategy may come down to the kinds of offerings you will be making with your app.
With iPhone users, premium upgrade options and in-app sales fair much better.
If that doesn’t apply to you though, you may have better luck with getting Android users to download your app.
Free Versus Paid Apps
Of course, with your decision to make a mobile app, you are trying to make money, right?
If you’re not looking to cash out directly from the app itself, you’re at least looking for it to support your business.
So, you are going to want a monetization tactic of some kind.
With launching an app, you’re looking at two basic choices: is the app paid or free?
Believe it or not, a whopping 98% of worldwide app revenue comes from paid apps.
These apps make this work by being initially free, with premium memberships and in-app purchases strewn throughout the platform.
In turns out that people are far less likely to download an app if they have to make a purchase.
However, the people that do purchase an app are far more likely to get their money’s worth by actually engaging with it and spending time on the app.
If you are looking to launch your app as an added benefit to your existing business, definitely offer a free app. This is what consumers expect.
You can incentivize your app by offering exclusive memberships and deals in order to successfully support your business.
How Long are Users Spending Time on Apps?
The statistics for app usage is pretty astronomical.
Smartphone users tend to use about thirty apps per month.
90% of all mobile usage is spent on apps, and the average smartphone user is spending a solid 2 hours a day using them.
57% of all digital media usage is from mobile apps.
49% of all people open an app more than eleven times per day.
The 45-54 year old age group spends about 2 hours a day on mobile apps, while the 25-34 demographic spends an average of about 30 minutes more.
With millennials alone, these numbers are sometimes much higher.
21% of millennials open an app more than fifty times a day.
Still, people 65 and overspend about an hour a day on mobile apps.
So, regardless of age, people are spending plenty of time on apps.
And of course, getting engagement and attention for your business is all about getting your business in places where people are paying attention.
Interestingly, while the average phone has about 60-90 installed applications, only about 3 apps are being used.
This indicates that although people are willing to download apps, it doesn’t mean that they will necessarily choose to spend any time on them.
Research shows that about 75% of apps are only used once.
This creates a tricky landscape since offering incentives for app usage is very important.
This goes back to what I said at the beginning: you will dramatically increase your chances of a successful app if you have an easy-to-use platform with minimal glitches.
Adding to that, your users need a reason to stay on your app.
Make sure you give them one!
That being said, about 47% of online retail purchases are from smartphone apps.
This number is expected to increase, potentially taking over the e-commerce market and pushing regular websites out of the hierarchy.
Where is the Mobile App Industry Heading?
Statistical predictions state that there will be a 25% increase in app downloads worldwide by 2022.
This goes to show that mobile app downloads seem to be exponentially increasing.
By 2020, mobile apps are projected to earn about $189 billion in revenue.
If there’s any time to jump on the mobile app train, it is right now.
Strike while the iron is hot!
At GrowSalesIQ, we exist to grow your customer acquisition, repeat purchase, and ROI with mobile marketing services such as omnichannel marketing automation, B2B lead generation, and custom-branded mobile app development.
Contact us to find out more about how you can get a custom-branded mobile app and schedule your free demo today!