Top 5 Ways You Can Use Push Notifications to Increase Conversion Rates
Updated: Dec 3, 2019
As some of you may know, push notifications are one of the best ways to reach your audience.
If you have a mobile app for your business, you can send push notifications directly to your users’ phones to inform them and/or encourage them to take some kind of action.
That being said, some ways of using push notifications are more effective than others.
If you send your users notifications that they deem too frequent or just plain irrelevant, you will be switched off and your push notifications won’t do you any good.
However, if you optimize your push notification method, it will lead you down a path to higher customer retention, engagement, repeat purchase, and overall growth!
Let’s explore the ways that you can segment and personalize your push messages effectively.
Gauge Your Users’ Wants & Needs
This should go without saying: know your target audience.
If you know who your buyers are, then you can communicate with them in a way that reaches them.
Make sure that your notifications provide what your customers actually value.
It’s not that you can’t send promotional notifications- you absolutely should.
But if your audience is mainly productivity obsessed Gen Xers for example, then you could send a notification that informs them about some valuable productivity tip relevant to a promotion you are offering.
Know your audience’s interest and purposes for downloading and using your mobile app.
This will make them feel like your push notifications add value to their lives.
Time Your Notifications
Make sure you are scheduling your notifications at appropriate times, and make note of people’s timezones.
If you’re sending notifications out at the dead of night, these will go largely unnoticed and may even lead to people opting out.
But it’s not just about sending them during the day.
The real impact lies in optimization.
Make sure you are tracking when people are most likely to open your notifications and take action based on what you send.
The optimal notification times can vary depending on industry and audience.
Don’t be afraid to experiment at first and adjust as you go to ensure a high open-rate.
With geo-targeting technology, you can track your user’s location.
This does a couple of things.
For one, if you have a local store/organization nearby, you can send your customers a push notification with an offer when they get within a certain distance to you.
For another, you can collect information based on their location to personalize your notifications even more.
At the end of the day, it all comes down to personalization.
Personalization is what allows you to gain deep insights into your customers’ interests and behaviors.
From there, you can send very targeted and relevant notifications to your audience, which leads to higher retention and repeat purchases.
Remember, your app can track user data, such as browsing and purchase behaviors.
With this in mind, you can send them things that they will like, based on what you know about them.
Make Adjustments Based on Analytics
Make sure you’re consistently tracking your data.
If your data shows that certain push notifications have poor open rates, you’ll need to gauge why that is, and then make adjustments and measure the results.
The better you can respond to data analytics, the more refined your strategy will be, which ultimately leads to happier customers and better conversions.
An important thing to keep in mind is that using push notifications is a learning process between your business and your users.
Your push notifications should evolve over time as you get better and better at optimizing them.
Stick to these tips and you’ll have a good foundation for getting successful audience engagement.
At GrowSalesIQ, we exist to grow your customer acquisition, repeat purchase, and ROI with mobile marketing services such as omnichannel marketing automation, B2B lead generation, and custom-branded mobile app development.
Contact us to find out more about push notifications and schedule your free demo today!
GSIQ is an Omnichannel Mobile Marketing Service that makes push notification strategy a breeze.
It’s what we do best!